The digital phenomenon, the big techs power and regulatory challenges in Brazil

El fenómeno digital, el poder de las grandes tecnológicas y los retos regulatorios en Brasil

This article aims to critically reflect on the digital phenomenon as a manifestation of the formation of a new global and informational capitalist system, centered on the information paradigm. In this context, the presence of private actors stands out, mainly from the sector of large technology companies (big techs), who compete for spaces of power with public institutions traditionally conceived as sovereign political arms of the nation state. The general objective aims to demonstrate the power of new international actors and the harmful effects that the lack of regulation of their activities brings to society as a whole and democracy. To this end, the work is developed in two moments, the first referring to the emergence of the new informational capitalism, a fact that enables an exercise of power that is sometimes refractory and undemocratic with an ethical and moral foundation in affirmative philosophy, a circumstance that triggers strong power disputes, as well as new regulations in Brazil, a topic covered in a second moment. At the end, a conclusion will be made, where regulatory proposals will be presented as a matter of public policies specific to governments with democratic institutions. The qualitative nature of the study allows the use of a hypothetical deductive approach using a monographic procedural method, and a bibliographic and documentary research technique. The academic and social importance of research is highlighted in addressing a subject very dear to the principles of sovereign autonomy of people, especially when taking into account that such research is carried out to think about public policy strategies that allow guaranteeing the effectiveness of fundamental rights of citizens.